I’ve heard over and over again that Google, Yahoo, and the other broad search engines are great for consumer searches but not very good for professionals conducting research. Here’s a blog post, In Search, Bigger is Not Better, that confirms my suspicion and backs it up with data from a couple of studies.

Here’s the gist of the post and the research findings:

A 2006 study by Outsell reported a 31.9 percent failure rate among business users when researching topics using the major search engines. A separate study from Convera shows that professionals in virtually every industry are having trouble finding important work-related information on the major search engines.

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