6
Feb
Feb
I’ve heard over and over again that Google, Yahoo, and the other broad search engines are great for consumer searches but not very good for professionals conducting research. Here’s a blog post, In Search, Bigger is Not Better, that confirms my suspicion and backs it up with data from a couple of studies.
Here’s the gist of the post and the research findings:
A 2006 study by Outsell reported a 31.9 percent failure rate among business users when researching topics using the major search engines. A separate study from Convera shows that professionals in virtually every industry are having trouble finding important work-related information on the major search engines.
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