Stephen Arnold recently posted “Google and Search without Search” at Beyond Search. The article is in response to Marissa Mayer’s Next Big Thing: Contextual Discovery—Google Results without Search.
The phrase “contextual discovery” is short hand for the content system knowing who is logged in, what actions the user has taken in the past, and what the user is doing now. The “now” part comes from geographically aware software and some Julia Child-type numerical recipes. These “inputs” formulate a search query or point to content that others in a closely knit statistical neighborhood have recently accessed. Add salt and queue up search results. The user glances at his mobile device screen and, presto, relevant content appears.
Search without search.
Mayer thinks search without search is going to be the next big thing. Arnold doesn’t. Read what Arnold has to say here.
Tags: federated search